Increase Sales Instantly
May 4, 2009 by World Publish
Filed under Business
Every home business has the same problem of how to increase sales without a hugely expensive marketing campaign. By utilising the following simple ideas you will be able to do just that.
1) Use your invoices as an advertising tool.
Whether you get your invoices printed professionally or use the invoicing function on your bookkeeping software, ensure that you place some type of advertising on the form. This method provides positive reinforcement of what your business offers. An attractive invoice gives two huge benefits:- your customers are more likely to remember you next time they require that product/service and they will pay the invoice more quickly.
2) Have a business card.
Many small business owners think that they don’t need a business card because that is something for the “big boys”. Having your own card will present an impression of being professional in your approach. Even if you rarely deal with your customers face-to-face it is a good way to promote said professionalism to other businesses. An example would be a meeting with a new supplier. When asked for your business name and address, simply hand over your card. (Bonus tip:- only look smug on the inside.)
3) Use name tags.
Buy some name tags for you and you employees to wear. They are cheap to buy and can include the persons name, their position in the business and, of course, the business name. Consider having clothing with the business name on it. If you or your staff is in regular contact with customers, it makes sense to push your name forward at every opportunity.
4) Get a free ‘phone number.
Most major telephone companies offer a free ‘phone service. If your main source of new customers is by telephone, it can provide a significant increase in sales. Customer perception of your business is also improved.
5) Write a business newsletter.
This is a good way to let your customers know of any special offers or promotions you may be running. Don’t focus too highly on making it a sales letter, though. You should include advice not directly linked to sales. For example, if you sell garden products or services, include an article on how and when to properly prune roses. Your customers will appreciate your expertise.
6) Have an attractive window display.
If your sales outlet is a shop it is important to be able to attract customers through the front door. Even if you can’t afford the services of a professional window dresser, take a bit of time when you are next at a shopping centre and look at what the major chains are doing. They spend a fortune on getting it right so you are bound to pick up a few tips.
7) Offer free samples.
Everyone likes a freebie. Give your customers something for nothing. Don’t just offer something cheap as if you got it for free, but provide something of true value. Put a bit extra into the order box you send out or pop a couple of extra apples into the bag AFTER it has been weighed and paid for. People remember these little touches.
Use business vehicles as a mobile advertising poster.
Whether you have a van, car or a small fleet, make sure you have your business name and logo clearly displayed on your vehicles. You may not want to have a huge banner on the side of your car but you could consider the likes of a bumper sticker or a small sign in the back window.
9) Advertise on your faxes and emails.
Similar to your invoices in this regard. Most small businesses will have a letterhead on their stationery but will forget that a lot of customer contact nowadays is done by fax and email. Ensure that every communication you have with your customers has details of your business included on it.
10) Include a brochure in your letters to customers.
This is similar to a newsletter but what it allows you to do is much more “hard sell”. A newsletter gives a general feel of what you are providing whereas a brochure should be used to directly sell your business. Include details of prices, new lines or services and how to get in touch.
All of the above have one main purpose, to increase your credibility with all you come into contact with in your business life, customers and suppliers alike. Try using some or all in your business and you will find that they make a measurable difference.
PPC Advertising - What is pay per click?
April 29, 2009 by World Publish
Filed under Pay Per Click
PPC Advertising - What is pay per click?
Pay Per Click (PPC) advertising is a way of advertising through search engines. An advertiser pays for each click that sends a visitor to the advertiser’s web page. The PPC search engine offers top positions among the sponsored search engine listings for the particular keywords or phrases you choose.
The idea behind PPC bidding is such that you buy/bid on keywords that are relevant to your product or service. The highest bidder gets placed at the top of the sponsored search results, the second highest bidder gets the next listing and so on. Every time someone clicks through to your website, you pay the amount that you bid on that particular keyword.
How it can increase traffic, leads, and sales?
-Pre-Qualified Traffic
Bidding on keywords that pertain to your product or service, actually pre-qualifies the people that visit your website. You determine how much you are willing to pay/bid for each click and you only pay when someone clicks through to and visits your website. This suggests that PPC search engines can cheaply lead qualified visitors to your website.
-Instant Exposure, Immediate Profits
Generally, it takes search engines weeks and sometimes months to put up your website. If it is difficult to get to your website via search engines or if you would like to get the fastest results from the search engines, then PPC is the most efficient and cost-effective option.
Most PPC search engines will have your website live within a couple of hours, which means that the your site traffic and sales increase immediately.
-Consistent Top Listings
PPC is the classic method of getting your website at top of sponsored search results for free. All you have to do is choose keywords that are related to your website and place them within your web pages.
As easy as this sounds, for an average webmaster this is usually a quite daunting and arduous task without any guarantee on the success.
It takes a watchful eye and quite a bit of maintenance. PPC with Cherryone Web Design http://www.cherryoneweb.com enables you to focus on operating your core business while we manage and optimize your online advertising campaign. We have the ability to monitor and maintain your advertisements’ stats 24 hours a day, to ensure its effectiveness and cost efficiency.
Finding a product to sell
April 29, 2009 by World Publish
Filed under Pay Per Click
Finding Your Product - by Howies Apprentice 3
Finding products to promote is easier than it looks. You only need to pay attention to what people are telling you. There are different places to find the movers and shakers of the moment. Amazon, in particular, provides you with very valuable information in Amazon Best Sellers. Start by choosing one affiliate product to promote. Do some research for items that are HOT right now (sell what people are buying’!) Let’s go after the TOYS market. It’s a classic and recession proof market. When you arrive on the Bestsellers page, scroll down and you will see in the left sidebar the word Toys, click on it.
You will be in the Best Selling Toys section of Amazon. Here you are faced with your first business decision: what product are you going to promote? If you stay in the top five on the list, you usually can’t go wrong. If you follow this section over time like I do, you will see how it changes: • Some are long time favorites jumping from one place to another, but staying in the top 10. Some are hot trends that appear and cool down fast. Some new releases will become favorites and stay viable over time. These are great catches! This additional knowledge gained over time shapes your choices, of course. I will assume here that you don’t have that knowledge: so what parameters do you use to make your choice? There are three main parameters to go after when you don’t know anything else: Price – Mid range to high (As rule of the thumb, don’t sell cheap stuff, there is not enough profit margin). Customer satisfaction (the more stars the better). Time in the market (New releases will be easier to rank; they might fade out fast though). To make up your mind, you will have to analyze each product and sketch a list of pros and cons. Look at the product description and customer reviews to build your list.
When you know what sells, you can start your ppc campaigns with more confidence.
Niche Socializer - Mail from the Future.
March 30, 2009 by World Publish
Filed under Internet Marketing
This is going to be funny. We predict, that within a few moments to days from now, you will receive the following email:
(actually not funny at all. But, it will show you just how easy it is to make money online once you have the right knowledge and just HOW lazy all of these marketers have become.. They copy and paste this in order to make those $500 commissions. Yep, $500 per sale. Send 10000 mails, 1 out of 100 buys and you are set for the day…
This important knowledge (ALL OF IT) you can get for free for signing up at the Free Jerk.A free internet marketing course set to launch soon.
But, for now, let’s go on with showing you your future emails:
There’s a revolution coming.
It’s going to let you hop onto the biggest trend in the history of the world wide web. Then it’s going to let you claim a slice of the monstrous profit pie that’s out there waiting for people who know what they’re doing.
The trend is social networking, and you HAVE to be part of this or get left behind.
**********
If you’re in a hurry, watch this 100 percent free video to see why this is one of the most exciting things I’ve ever seen:
**********
Facebook has over 150,000,000 members. Think about that number for a minute. It’s HALF the population of the United States! Now, if you had an audience of 150 million people, do you think you could make some money with that? You bet you could, and it wouldn’t be hard either.
I’m not saying you’ll get an audience as big as 150 million, but I AM saying the market is outrageously big. It’s so big that anybody with a plan can siphon off big bucks almost at will, and the major players (like Facebook, MySpace, and so on) won’t even notice.
That’s why what Andrew and Steven have done is so shockingly good. I can’t reveal everything yet, because they’re putting the finishing touches on some parts of the package. But I can say right here that I’ve never seen a profit opportunity like this before.
Oh sure, I know you’ve heard that before. So have I. But this time it really is different. What these guys have done is figure out how to jump on the social networking trend (that’s the big wave I mentioned before) and squeeze jaw-dropping profits out of it. Daily. Probably hourly, in lots of profitable niches.
That by itself doesn’t mean much. What counts is that they’re going to hand you a tool that lets you do the very same thing, in the same way… as many times as you want.
Here’s what that means:
* You’ll be able to set up sites in minutes that attract hundreds and thousands of visitors every week
* You’ll be able to build in multiple ways to make money from those visitors, WHILE you’re giving them information they would just about fight to get
* Setting up and maintaining as many sites as you want will be EASY, even if you think you’re a technical dunce
* You’ll essentially be your own Facebook, with all the rewards that carries
I don’t know about you, but that excites me to the point that I’ve begged Andrew and Steven to release this sooner than planned. They said no.
For now, here’s what they’re saying:
The buzz around this is been quietly building for weeks as these guys have let friends and colleagues see bits and pieces of what they’re working on.
I’ve seen some of it, and I’m so wired I can barely sleep. Now for the most important part…
Stay tuned to your email. In the next several days, I’m going to send you another message with a link to a second video that reveals what Andrew and Steven have been up to. You won’t want to miss this. Here’s the link to their first video again:
How we know? A little bird told us.
We would love to know just how many people got the exact same mail from how many gurus… Nice comparison.
Who works and who does not.
Leave us a comment if you received the mail in the exact same form and from which (lazy ass) guru.
Niche Socializer IS a very good product besides all of this. Most certainly worth checking out. A nice and most clever concept. Think BIG.
I think I have enough links already to Niche Socializer, so Choose one above! 
Niche Blueprint
March 15, 2009 by World Publish
Filed under Internet Marketing
Niche Blueprint
Just one more day folks, then it is time for Niche Blueprint from Tim Godfrey & Steve Clayton. This is one serious and successful internet marketing course which not only hands you the wisdom, it hands you the tools as well. You will get software to create ecommerce websites with, you will receive tips on how to conquer Google and place your ecommerce niche blueprint site on the first page of Googe, you will get access to the Niche Blueprint secret weapon, you get access to personal coaching and training from Tim Godfrey & Steve Clayton personally and, besides these things there are many more items. Too many to mention here. There is a great post on Big Internet Marketing about Tim Godfrey & Steve Clayton and the Niche Blueprint. There is a Niche Blueprint overview so that you can see exactly what is inside the niche blueprint and what you can expect from Tim Godfrey & Steve Clayton and the Niche Blueprint as a product. Keep in mind that this is a RE launch. Hundreds of people have already become successful with Niche Blueprint. This has been documented and our own experiences tell us the exact same. We sold many copies of the first launch Tim Godfrey & Steve Clayton did with Niche blueprint and from those only two refunded. Others have all become successful with Niche Blueprint from Tim Godfrey & Steve Clayton. If you have a slight wish to be working from home, stuff your job where your boss likes it and make enough money to live the good life then I suggest you read more about the Niche Blueprint. Find out how you can do the things you really love and STILL make money.
Niche Blueprint
Marketing and audio
March 7, 2009 by World Publish
Filed under Marketing Tips
Putting MP3 audio files on the Internet isn’t something new or recently invented, technology, it has been making noise online for quite a number of years, but has never had been quite so popular and talked about as it is in today’s internet market. There is definitely a buzz around it today.
When I first started multimedia design seven years ago, MP3 audio files were already spread around the Internet. MP3’s popularity rose rapidly after Napster released their P2P file sharing network program in 1999.
Because the MP3 file size is much smaller then ‘MOV’, ‘WAV’ audio format, and has better sound quality, it didn’t take too long for MP3 to become a major digital audio format of Internet.
Today, it continues to dominate the Internet’s audio market, and has remained unchanged as the best choice among digital audio music formats.
Historically, there was a lack of Internet speed and the size of computer hard disks and ROM’s were relatively small and expensive. Especially MP3 files had to be converted from ‘MOV’ or ‘WAV’ file formats and the audio recording, editing hardware and software was very complicated to use, as well as very expensive and only professional studios had deep enough pockets to purchase.
Therefore, it had never been an easy tool for Internet marketers and web developers to use to their advantage. I can still remember the struggles to compress the audio files, and balancing the quality of the sound, to make it 28.8kbps modem compatible.
Very few business websites had web audio in their website, and the ones who did were only there as background music. There wasn’t any marketing purpose or strategy behind it. It was largely designers showing off their ‘advanced tricks’, trying to impress their employers, essentially an ‘e-toy’ for website designers.
Today, the Internet bandwidth is no longer a major impediment to Internet multimedia data transferring. Technology continues to evolve at lightning speed, computers now have massive capacities and the price of hardware has dramatically dropped, making it possible for web hosting company to provide a large amount of server space for website owners to store and transfer audio and video content, at an enormously low cost.
But the price of audio editing software remained relatively high, with more advanced features, but still posed a barrier to Internet marketers who intended to make audio a part of their Internet marketing.
This presented an opportunity for Internet Marketers and software developers. Together, they have worked out these issues, limiting seldom used advanced features, keeping only the most utilized, and developed a much more simple software for web audio recording.
This new web audio software and related services has been sold and used by Internet marketers and online business owners throughout the past few years and the results are quite convincing.
Some have claimed their sales conversion rate to have increased by 40) just by adding the audio sales litter on their web page. Can this be true? I will discuss this in more depth in another issue, but absolutely, web audio and video added a new ‘depth’, a new dimension to Internet marketing. It is mainly used for audio newsletters, web audio sales letters, audio testimonials, recorded tele-seminars, raining materials and more.
It is a very simple piece of software. If you know how to talk, and how to click, you can record your message and put it online. No experiences or technical know-how necessary, no special equipment needed, except a microphone connected to your computer.
I still use the advanced Pro version audio/video production software for my complicated projects, but I like to use this small, and feature-focused software for the smaller single task projects, because of the simplicity and the time saving. And the price of the software is so cheep!
For those who don’t have a computer, can’t figure out how to plug in the microphone into their computer, or are too lazy to do so, some marketers have even designed a telephone system for recording audio files for them.
You simply pick up phone, dial their number, record your message on their system, and they will deliver your audio file to your website. But you have to pay a monthly fee for your laziness, and you still have to pick up your phone and dial the number.
Some dedicated web hosting companies, such as the one I use, ThirdSphere, also jumped onto this new trend, including related features in their service package to gain sales. It provides Flash Audio Generator, Flash Video Generator software, and helps web designers to convert their pre-recorded audio and video file to a lightweight FLV file to be put online.
As a new highly effective Internet marketing method, streaming web audio and video will continue to grow in the Internet marketing realm and continue to grasp at Internet marketers and visitors’ attention for a number of yeas, until the day when all sites on Internet have a voice and talk to us.
Internet Marketing and Web 2.0
March 7, 2009 by World Publish
Filed under Internet Marketing
If you’ve ever been involved in a small business, or possibly even a home-based business then you’ve most likely hit the brick wall, just as many people do. No, I’m not talking about start up capital, or operating expenses, because starting a home business is actually one of the most affordable ways for the average person to break into the world of business, and break out of the world of 9 to 5 slavery.
The brick wall that I’m referring to is that of creating exposure for your products and services, and generating traffic for your web sites, presentations, and business briefings. In fact, one can very quickly find themselves pulling out their hair with shear frustration and confusion.
What once was a world of duplication, manipulation, and old school marketing, has in a matter of a few short years been swept aside by those on the cutting edge of the Internet landscape. The cutting edge of what has become the world of web 2.0. Unfortunately, despite the trends, most people really do not know what web 2.0 really is.
Of course, it’s cutting edge, it’s now, it’s happening, but are you using it?
Don’t get me wrong, web 2.0 Internet Marketing is not rocket science, but you do need to be armed with the basics. Just putting a few video clips on your site, or tossing up an audio file or two that people can access or download does not make your site a web 2.0 experience. In fact this has been done for years, but what does make it web 2.0?
Here are a few things to consider before jumping head long into the world of web 2.0 Internet Marketing, and possibly a few suggestions that may make your transition into this world a bit easier.
Architecture of Participation
The first element of a well-designed web 2.0 experience is something called the Architecture of Participation. You might also hear things like RIA (Rich Internet Applications), or even SOA (Service Oriented Applications).
Despite the use of fancy buzzwords, this simply refers to the user experience. Is the site pleasing to the eye, easy to use, and most importantly does the site make it possible for visitors to participate in the content of the web site?
This could best be demonstrated by taking a look at sites such as YouTube.com, EzineArticles.com, as well as social networking sites like MySpace.com. Each of these examples has a very well planned Architecture of Participation.
Mash Ups & Integration
The next element of a true web 2.0 experience is often called the mash up, or content integration. This is actually quite simple. Again, going back to sites like MySpace.com, you’ll see that participants can implement many different sources of web content. You’ll not only see video and audio, but you’ll also see blogs, comments, and networks of friends. Many sites will also integrate content from multiple sources or sites onto a single, new web site that generates fresh content on the fly, ready for eager site visitors.
Mashing multiple streams of content onto a new web site is where the term Mash Ups actually came from, which here again, is not rocket science when you determine what content your visitors might like to see, hear, or read. It’s simply a matter of pulling the appropriate content and mashing it up into one convenient place.
Social Networking
Finally, social networking is a big part of web 2.0. Of course, it’s deeply routed in the Architecture of Participation, and it almost always implements the mash up to create unique content, but the unique factor in social networking is that it’s designed to bring like minded people together.
Networking is the key to building successful long-term business relationships, but if you’ve ever hit your friends and family up with a business opportunity, you’ve probably discovered that they’re not always as like-minded as you might have originally hoped.
Tapping into such social networks can put you, and your business or opportunity in front of literally millions of potential prospects and future business partners, and because you are networking with like-minded people, you’re not forced to go old school when it comes to pitching your opportunity or product.
Over all, web 2.0 is a major departure in traditional marketing, and is light years beyond the days of mass mailing and classified ad submission. It is a whole new mindset in terms of building relationships, by simply rethinking the design process of your next web site, and oh yeah, the best part is that web 2.0 will cost you absolutely nothing to implement into your business.
Basically, the key to web 2.0 Internet Marketing is in the user experience. Gone are the days of sit and stare web sites. With a little creativity, and a touch of web 2.0, it’s now possible to turn a one way experience into a two way stream of communication, which is the key to any business success.
