PPC Advertising - What is pay per click?
April 29, 2009 by World Publish
Filed under Pay Per Click
PPC Advertising - What is pay per click?
Pay Per Click (PPC) advertising is a way of advertising through search engines. An advertiser pays for each click that sends a visitor to the advertiser’s web page. The PPC search engine offers top positions among the sponsored search engine listings for the particular keywords or phrases you choose.
The idea behind PPC bidding is such that you buy/bid on keywords that are relevant to your product or service. The highest bidder gets placed at the top of the sponsored search results, the second highest bidder gets the next listing and so on. Every time someone clicks through to your website, you pay the amount that you bid on that particular keyword.
How it can increase traffic, leads, and sales?
-Pre-Qualified Traffic
Bidding on keywords that pertain to your product or service, actually pre-qualifies the people that visit your website. You determine how much you are willing to pay/bid for each click and you only pay when someone clicks through to and visits your website. This suggests that PPC search engines can cheaply lead qualified visitors to your website.
-Instant Exposure, Immediate Profits
Generally, it takes search engines weeks and sometimes months to put up your website. If it is difficult to get to your website via search engines or if you would like to get the fastest results from the search engines, then PPC is the most efficient and cost-effective option.
Most PPC search engines will have your website live within a couple of hours, which means that the your site traffic and sales increase immediately.
-Consistent Top Listings
PPC is the classic method of getting your website at top of sponsored search results for free. All you have to do is choose keywords that are related to your website and place them within your web pages.
As easy as this sounds, for an average webmaster this is usually a quite daunting and arduous task without any guarantee on the success.
It takes a watchful eye and quite a bit of maintenance. PPC with Cherryone Web Design http://www.cherryoneweb.com enables you to focus on operating your core business while we manage and optimize your online advertising campaign. We have the ability to monitor and maintain your advertisements’ stats 24 hours a day, to ensure its effectiveness and cost efficiency.
Finding a product to sell
April 29, 2009 by World Publish
Filed under Pay Per Click
Finding Your Product - by Howies Apprentice 3
Finding products to promote is easier than it looks. You only need to pay attention to what people are telling you. There are different places to find the movers and shakers of the moment. Amazon, in particular, provides you with very valuable information in Amazon Best Sellers. Start by choosing one affiliate product to promote. Do some research for items that are HOT right now (sell what people are buying’!) Let’s go after the TOYS market. It’s a classic and recession proof market. When you arrive on the Bestsellers page, scroll down and you will see in the left sidebar the word Toys, click on it.
You will be in the Best Selling Toys section of Amazon. Here you are faced with your first business decision: what product are you going to promote? If you stay in the top five on the list, you usually can’t go wrong. If you follow this section over time like I do, you will see how it changes: • Some are long time favorites jumping from one place to another, but staying in the top 10. Some are hot trends that appear and cool down fast. Some new releases will become favorites and stay viable over time. These are great catches! This additional knowledge gained over time shapes your choices, of course. I will assume here that you don’t have that knowledge: so what parameters do you use to make your choice? There are three main parameters to go after when you don’t know anything else: Price – Mid range to high (As rule of the thumb, don’t sell cheap stuff, there is not enough profit margin). Customer satisfaction (the more stars the better). Time in the market (New releases will be easier to rank; they might fade out fast though). To make up your mind, you will have to analyze each product and sketch a list of pros and cons. Look at the product description and customer reviews to build your list.
When you know what sells, you can start your ppc campaigns with more confidence.
Give The People What They Want
March 7, 2009 by World Publish
Filed under Pay Per Click
If you want real visibility but don’t want the hassle of paying top dollar for PPC listen up - there is a quick solution. Its easy to forget that there is literally unlimited real estate when it comes to marketing yourself on the Internet. That means endless pages of sales copy, video testimonials and many more ways to get the customers attention.
If you were to compare prices then it is a no brainier - online marketing wins every time. You couldn’t afford to run multiple full page ads in a niche periodical without feeling the burn of high costs. Even though you can run all of your teaser sales copy online I am surprised at how stingy business owners are when it comes to self promotion. Instead of embracing the idea of wide open spaces I see a lot of business people rewriting over the same five pages. This defeats the purpose of creating real brand awareness on the web.
Give The People What They Want
I am often surprised at the great contrast of aggressiveness on the PPC side as opposed to your standard web pages. Many people forget to put their selling messages into the title of their pages. A consistent mistake I see a lot of business owners make is to brand every web page with the same information, (EX: Welcome To Fisher’s Air Conditioning Systems). Not only is this a dumb thing to do but it also offers nothing to the surfing consumers who could be visiting your site.
Your customer wants to see something for free. Information is the number one thing people are looking for. Remember to sell the sizzle but not the steak. PPC ads sell a lot of sizzle because they don’t have enough online real estate to do much else. There is a very tight formula that they must stick with. You must remember to do something similar on your own pages.
I was going through a weekend issue of USA Today and smiled as I hit the classified section. Every Friday I can count on many businesses opting for my attention. Some of the ads are very believable and all of them are incredibly blunt. They get right to the point about what they want to say and they manage to put in a call to action in under 5 lines of copy. I must add too that these are very short ads.
Create Grabbers
Encourage people to steal from you. Put white papers and downloadable content that people can outright pick up and steal. Post articles on your site and encourage people to come and take a look at them. Allow people to steal the whole article and place them on their sites. Create in roads to your order page by creating an elaborate web of online traffic. This is something that you can actually control. It is very time consuming so make sure you know what you want.
Joe Vitale has said to look up under keyword searches and find out what is popular. Then based on that you can create ebooks and white papers to draw traffic to your site. Now there is an art to doing this and you will need to learn a few key things about search engine optimization, (SEO) before you actually do it. But this is a pretty interesting strategy. Think of the many ways you can create a steady flow of the right kinds of people to your site.
Online ebooks are fairly simple to make and you can create a considerable flow of visitors with the right bait. This is going to take a little finesse on your part. Remember that people hate to read and they like a lot of visuals. You can use embedded audio and video in your ebooks and private web pages. Take advantage of the fact that people have 1/3 of their brain dedicated to audio and visual learning. You can take this to a new height with niche focused content and material.
You can still get the attention that a typical PPC ad can bring by changing your approach. This is a powerful strategy that you can employ in your online campaign. Creating prospect funnels to your site is art form. You have to know what they might want to grab. You can make your content enticing by giving it away for free. I like to use a lead capturing device on these types of sites. In addition to getting information you will want to make sure there is an automated responder tied into this function. This alerts the customer and lets them know you are paying attention to them.
