Increase Sales Instantly
May 4, 2009 by World Publish
Filed under Business
Every home business has the same problem of how to increase sales without a hugely expensive marketing campaign. By utilising the following simple ideas you will be able to do just that.
1) Use your invoices as an advertising tool.
Whether you get your invoices printed professionally or use the invoicing function on your bookkeeping software, ensure that you place some type of advertising on the form. This method provides positive reinforcement of what your business offers. An attractive invoice gives two huge benefits:- your customers are more likely to remember you next time they require that product/service and they will pay the invoice more quickly.
2) Have a business card.
Many small business owners think that they don’t need a business card because that is something for the “big boys”. Having your own card will present an impression of being professional in your approach. Even if you rarely deal with your customers face-to-face it is a good way to promote said professionalism to other businesses. An example would be a meeting with a new supplier. When asked for your business name and address, simply hand over your card. (Bonus tip:- only look smug on the inside.)
3) Use name tags.
Buy some name tags for you and you employees to wear. They are cheap to buy and can include the persons name, their position in the business and, of course, the business name. Consider having clothing with the business name on it. If you or your staff is in regular contact with customers, it makes sense to push your name forward at every opportunity.
4) Get a free ‘phone number.
Most major telephone companies offer a free ‘phone service. If your main source of new customers is by telephone, it can provide a significant increase in sales. Customer perception of your business is also improved.
5) Write a business newsletter.
This is a good way to let your customers know of any special offers or promotions you may be running. Don’t focus too highly on making it a sales letter, though. You should include advice not directly linked to sales. For example, if you sell garden products or services, include an article on how and when to properly prune roses. Your customers will appreciate your expertise.
6) Have an attractive window display.
If your sales outlet is a shop it is important to be able to attract customers through the front door. Even if you can’t afford the services of a professional window dresser, take a bit of time when you are next at a shopping centre and look at what the major chains are doing. They spend a fortune on getting it right so you are bound to pick up a few tips.
7) Offer free samples.
Everyone likes a freebie. Give your customers something for nothing. Don’t just offer something cheap as if you got it for free, but provide something of true value. Put a bit extra into the order box you send out or pop a couple of extra apples into the bag AFTER it has been weighed and paid for. People remember these little touches.
Use business vehicles as a mobile advertising poster.
Whether you have a van, car or a small fleet, make sure you have your business name and logo clearly displayed on your vehicles. You may not want to have a huge banner on the side of your car but you could consider the likes of a bumper sticker or a small sign in the back window.
9) Advertise on your faxes and emails.
Similar to your invoices in this regard. Most small businesses will have a letterhead on their stationery but will forget that a lot of customer contact nowadays is done by fax and email. Ensure that every communication you have with your customers has details of your business included on it.
10) Include a brochure in your letters to customers.
This is similar to a newsletter but what it allows you to do is much more “hard sell”. A newsletter gives a general feel of what you are providing whereas a brochure should be used to directly sell your business. Include details of prices, new lines or services and how to get in touch.
All of the above have one main purpose, to increase your credibility with all you come into contact with in your business life, customers and suppliers alike. Try using some or all in your business and you will find that they make a measurable difference.
Good directions to focus on your business efforts
May 4, 2009 by World Publish
Filed under Business
If you want to succeed in your online business, there are some very basic tips that will apply to any type of online venture. A home based business required a lot of self discipline, but it also requires a good direction to focus your efforts. These should help you get started.
1. Take care of your potential customers - Any communication you receive from a potential customer should be answered promptly and courteously. That first communication from a customer is almost like an audition. They may have a question, but they are also testing you to see if they would like to do business with you, not your company, but you. They want to know who is behind the web page.
2. Be persistent - Be determined to make your business a success. You will likely encounter set-backs, but keep working to overcome them. If you chip away at the walls that appear in front of you, you will eventually tear them down.
3. Don’t expect instant success - It will take time and effort to make your online business a success. Work hard and take the necessary action to make your business work. In the end, your hard work will pay off.
4. Create a budget for your business - It is very rare that you will make your business a success without spending some money along the way. Set up your plan for how much you will spend in any given area, so you do not overspend without realizing it. Don’t be afraid to rethink your budget allocations if you see that they need to be changed.
5. Promote aggressively - The only way you will make money in your business is if people are aware that it exists. You have to spend a majority of your time and energy marketing and advertising your business. Do your research and try out different ideas, then put more effort towards the ideas that work. Your goal is to make sure as many people know about you as possible.
6. Never stop learning - Every day is a chance to learn how to do thing more efficiently. Keep your eyes open for news ideas and strategies to implement. Look for tools and techniques that will help you.
7. Communicate - If you have business partners and employees, communicate with them often. Talk to them about decisions and the direction of the company. Also, talk to them about any idea they may have and look objectively at their suggestions. They may see something you have overlooked.
8. Believe in your success - If you believe that you can do this, you will inherently work harder. You will set high goals and standards for yourself. You will not give up easily.
Remember, by following these steps, you will greatly increase your chances for success. You can do this. Grow your business!
Internet Marketing Strategies and Solutions
May 4, 2009 by World Publish
Filed under Marketing Tips
The Internet has given us lot of opportunities to make money. It has become important for organizations to expand their market and their consumer targets. So, the Question is how to be successful in Internet Marketing ?. What are the available tools to do this ? In this Article we will explore some of the best Internet Marketing solutions available.
At present there are several Internet Marketing Solutions that is being offered by companies which can be your tool for support to your consumers. This solution maybe email marketing, search engine optimization or creating web pages or sites. Since you need to maximize your return profit, you need to choose Internet Marketing Solutions that will help you achieve this. These marketing techniques will not cost much since they are very self-explanatory, thus, learned easily.
Email marketing is still one of the popular Internet Marketing solution. This is cost effective way of driving customers to your website. Th best way to follow up with your customers using Email is using Autoresponders.Autoresponders are the most powerful Internet marketing tools available. They are easy to use, and once they’re set up the entire marketing process is automated and instant. When you use autoresponders, your Internet business runs itself 24 hours a day. Launching an effective autoresponder campaign can mean the difference between a struggling business and a wildly successful one.
Another important solution is using Groups and Forums. The internet is a worldwide community connecting people with common interests who would otherwise never have had the opportunity to meet. There are groups and forums dedicated to just about any topic imaginable. For you, the main benefit of finding a group or forum related to your subject is a pre-assembled bunch of folks you know will be interested in what you have.
Try to do Marketing Surveys on your topic of Interest.Marketing surveys are invaluable tools for discovering precise, targeted information about your intended audience. This method is so important, there are several companies that have made a business of providing marketing surveys to other businesses for a fee. The good news is, you can perform marketing surveys yourself without paying a dime and still get great results.
Finally, dont forget search engines. Search engines are discretionary, giving status and ranking to sites that have links to their pages from related, quality sites. It’s a simple formula, but a very important one. Optimize your site so that search engine finds it. Some of the ways to do this is using h1 tags and anchor links.
The title bar is the colored bar at the top of the page.Look at the words that appear there when you access your home page. To increase search engine rankings, the words on your homepage’s title bar should include the most important keywords or phrases, one of which would include your company name. Avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to each other. These are some of the best Internet Marketing solutions available.
Email Marketing Tips
May 4, 2009 by World Publish
Filed under Marketing Tips
Email Marketing is a powerful and affordable internet marketing method that is a “sure-kill”. It is most commonly used and best-acclaimed means of bringing traffic to websites. It can be used for sending “special offers”, invitations or merely to keep-in-touch with existing or prospective customers, and can be sent to as many people as desired. It is simple - just like drafting an email but in a different form, either as an announcement or newsletter. But, there is a best way of doing it. What are the tricks? Here go the 6 Tips which you should follow in order to reap maximum results form Email Marketing:
1. Campaign for the “Can Spam” Regulations
Email marketing is NOT about spamming. Do not mislead your recipients nor send information that will be of no value to them.
2. Make the recipients open your mails
Many recipients will find their Inbox loaded with tons of emails daily. Make your subject lines attractive, to-the-point and yet sufficiently informative so that recipients will open your emails. Use text symbols, space your text creatively and ask questions that will arouse strong interest.
3. Speak the Truth
Not only must you ensure truthful statements in your subject lines, your email content must only carry claims that you can subsequently honour. Never attempt to make promises you cannot keep. Make genuine and valuable offers to your recipients.
4. Not too high; not too low Discounts
Do not attempt to offer too substantial a discount such that it will eat into your profits drastically. Otherwise, your email marketing effort will be futile. Yet, you need to balance the expectation of your customers. Anything that is perceived as too little (discounts) will not attract them.
5. Bundle with some Events or Conferences
Though we encourage emails to be short and sweet, take the opportunity to throw in some Events, Conferences or Seminars that will require RSVP. With ample intervals, reminder emails may be send thereby keeping your customers in constant contact yet you will not be seen to be overly pushy.
6. Reach-out with your News
Consistently reach out to your customers or potential customers with useful information through newsletters, announcements and postcards. Do not attempt to cramp all the information you have and overload the subscribers. Keep them brief, direct and interesting.
Niche Socializer - Mail from the Future.
March 30, 2009 by World Publish
Filed under Internet Marketing
This is going to be funny. We predict, that within a few moments to days from now, you will receive the following email:
(actually not funny at all. But, it will show you just how easy it is to make money online once you have the right knowledge and just HOW lazy all of these marketers have become.. They copy and paste this in order to make those $500 commissions. Yep, $500 per sale. Send 10000 mails, 1 out of 100 buys and you are set for the day…
This important knowledge (ALL OF IT) you can get for free for signing up at the Free Jerk.A free internet marketing course set to launch soon.
But, for now, let’s go on with showing you your future emails:
There’s a revolution coming.
It’s going to let you hop onto the biggest trend in the history of the world wide web. Then it’s going to let you claim a slice of the monstrous profit pie that’s out there waiting for people who know what they’re doing.
The trend is social networking, and you HAVE to be part of this or get left behind.
**********
If you’re in a hurry, watch this 100 percent free video to see why this is one of the most exciting things I’ve ever seen:
**********
Facebook has over 150,000,000 members. Think about that number for a minute. It’s HALF the population of the United States! Now, if you had an audience of 150 million people, do you think you could make some money with that? You bet you could, and it wouldn’t be hard either.
I’m not saying you’ll get an audience as big as 150 million, but I AM saying the market is outrageously big. It’s so big that anybody with a plan can siphon off big bucks almost at will, and the major players (like Facebook, MySpace, and so on) won’t even notice.
That’s why what Andrew and Steven have done is so shockingly good. I can’t reveal everything yet, because they’re putting the finishing touches on some parts of the package. But I can say right here that I’ve never seen a profit opportunity like this before.
Oh sure, I know you’ve heard that before. So have I. But this time it really is different. What these guys have done is figure out how to jump on the social networking trend (that’s the big wave I mentioned before) and squeeze jaw-dropping profits out of it. Daily. Probably hourly, in lots of profitable niches.
That by itself doesn’t mean much. What counts is that they’re going to hand you a tool that lets you do the very same thing, in the same way… as many times as you want.
Here’s what that means:
* You’ll be able to set up sites in minutes that attract hundreds and thousands of visitors every week
* You’ll be able to build in multiple ways to make money from those visitors, WHILE you’re giving them information they would just about fight to get
* Setting up and maintaining as many sites as you want will be EASY, even if you think you’re a technical dunce
* You’ll essentially be your own Facebook, with all the rewards that carries
I don’t know about you, but that excites me to the point that I’ve begged Andrew and Steven to release this sooner than planned. They said no.
For now, here’s what they’re saying:
The buzz around this is been quietly building for weeks as these guys have let friends and colleagues see bits and pieces of what they’re working on.
I’ve seen some of it, and I’m so wired I can barely sleep. Now for the most important part…
Stay tuned to your email. In the next several days, I’m going to send you another message with a link to a second video that reveals what Andrew and Steven have been up to. You won’t want to miss this. Here’s the link to their first video again:
How we know? A little bird told us.
We would love to know just how many people got the exact same mail from how many gurus… Nice comparison.
Who works and who does not.
Leave us a comment if you received the mail in the exact same form and from which (lazy ass) guru.
Niche Socializer IS a very good product besides all of this. Most certainly worth checking out. A nice and most clever concept. Think BIG.
I think I have enough links already to Niche Socializer, so Choose one above! 
Niche Blueprint
March 15, 2009 by World Publish
Filed under Internet Marketing
Niche Blueprint
Just one more day folks, then it is time for Niche Blueprint from Tim Godfrey & Steve Clayton. This is one serious and successful internet marketing course which not only hands you the wisdom, it hands you the tools as well. You will get software to create ecommerce websites with, you will receive tips on how to conquer Google and place your ecommerce niche blueprint site on the first page of Googe, you will get access to the Niche Blueprint secret weapon, you get access to personal coaching and training from Tim Godfrey & Steve Clayton personally and, besides these things there are many more items. Too many to mention here. There is a great post on Big Internet Marketing about Tim Godfrey & Steve Clayton and the Niche Blueprint. There is a Niche Blueprint overview so that you can see exactly what is inside the niche blueprint and what you can expect from Tim Godfrey & Steve Clayton and the Niche Blueprint as a product. Keep in mind that this is a RE launch. Hundreds of people have already become successful with Niche Blueprint. This has been documented and our own experiences tell us the exact same. We sold many copies of the first launch Tim Godfrey & Steve Clayton did with Niche blueprint and from those only two refunded. Others have all become successful with Niche Blueprint from Tim Godfrey & Steve Clayton. If you have a slight wish to be working from home, stuff your job where your boss likes it and make enough money to live the good life then I suggest you read more about the Niche Blueprint. Find out how you can do the things you really love and STILL make money.
Niche Blueprint
A Review On Onpage Optimization
March 7, 2009 by World Publish
Filed under Reviews
A Review On Onpage Optimization
To rank a website top in search engines, search engine spiders/bots would recognize the website based on the content and the On Page of the website. Reason, bots will read the source code of a website in the text format and ignores the flash and other designs. Therefore, the On Page and the content of a website will play a major role in ranking the websites top in search engines. Content is always a king and it should be unique to represent the website. On the other hand, On Page is also a king in manipulating the results delivered due to the optimization performed by the SEO Services or Internet Marketers.
Here in this article we’re discussing about the importance of the website’s On Page in improving the business returns and the whole explanation would be concentrated on making the website’s on page a king.
The importance of the on page would depend upon certain specific parameters like Keywords, Description, Titles, H1/H2 tags etc. If the stated specific parameters are efficient, the whole on page would become efficient and helps in the optimization to get the website recognized by the search engine bots to rank the website top in search engines. Therefore, information regarding the parameters is very important and the same would be discussed in detail as stated below.
Keywords:
The term keyword in reference to Search Engine Marketing usually refers to a word or a keyword phrase (combination of words) used to find relevant and useful web pages.
Due to the functionality of keyword in search engine marketing, it plays a major role in browsing the relevant information or relevant websites. Therefore, to get a website recognized by the spider and rank top in search engines, it should contain the keywords targeted or related to the website’s business. Else, the website would no way recognized by the spiders and the whole efforts in optimizing a website would become a waste. Hence, Keyword Research needs to be done to prepare a list of targeted keywords and the same would be added in the On Page of a website to rank the website top in search engines.
Description:
Description in the on page would let the spider know about the business of a website in brief to rank it for appropriate and relevant category keywords. So, the description should be a keyword rich content less than 50 words. The keyword rich content in the description would increase the keyword density to recognize and rank the website top in search engines and hence the description would be considered as one of the important parameters in on page of a website.
Title and Headers (H1, H2 etc):
Title and Headers would allow us to increase the keyword density and lets the spider know the information of the website in one shot. Though the functionality looks similar to the functionality of the Description, it plays an important role in getting the website recognized by the search engine spider. The title and header should be keyword rich and less than 60 characters.
If the above stated parameters are maintained with complete efficiency and standard, the optimized website would generate a good amount of results by ranking the website top in all major search engines.
By: Ronald Wisely
Article Directory: http://www.articledashboard.com
I am at Prominere have an extensive work experience in all various fields of Search Engine Optimization like Research and Analysis, Operations, Marketing, Programming, Designing, Customer Service etc. With a combined Strength, Experience and Knowledge I have launched Prominere which is an assembly of prominent experts expertise in their respective fields to deliver quality results in Online Marketing. www.prominere.com
Give The People What They Want
March 7, 2009 by World Publish
Filed under Pay Per Click
If you want real visibility but don’t want the hassle of paying top dollar for PPC listen up - there is a quick solution. Its easy to forget that there is literally unlimited real estate when it comes to marketing yourself on the Internet. That means endless pages of sales copy, video testimonials and many more ways to get the customers attention.
If you were to compare prices then it is a no brainier - online marketing wins every time. You couldn’t afford to run multiple full page ads in a niche periodical without feeling the burn of high costs. Even though you can run all of your teaser sales copy online I am surprised at how stingy business owners are when it comes to self promotion. Instead of embracing the idea of wide open spaces I see a lot of business people rewriting over the same five pages. This defeats the purpose of creating real brand awareness on the web.
Give The People What They Want
I am often surprised at the great contrast of aggressiveness on the PPC side as opposed to your standard web pages. Many people forget to put their selling messages into the title of their pages. A consistent mistake I see a lot of business owners make is to brand every web page with the same information, (EX: Welcome To Fisher’s Air Conditioning Systems). Not only is this a dumb thing to do but it also offers nothing to the surfing consumers who could be visiting your site.
Your customer wants to see something for free. Information is the number one thing people are looking for. Remember to sell the sizzle but not the steak. PPC ads sell a lot of sizzle because they don’t have enough online real estate to do much else. There is a very tight formula that they must stick with. You must remember to do something similar on your own pages.
I was going through a weekend issue of USA Today and smiled as I hit the classified section. Every Friday I can count on many businesses opting for my attention. Some of the ads are very believable and all of them are incredibly blunt. They get right to the point about what they want to say and they manage to put in a call to action in under 5 lines of copy. I must add too that these are very short ads.
Create Grabbers
Encourage people to steal from you. Put white papers and downloadable content that people can outright pick up and steal. Post articles on your site and encourage people to come and take a look at them. Allow people to steal the whole article and place them on their sites. Create in roads to your order page by creating an elaborate web of online traffic. This is something that you can actually control. It is very time consuming so make sure you know what you want.
Joe Vitale has said to look up under keyword searches and find out what is popular. Then based on that you can create ebooks and white papers to draw traffic to your site. Now there is an art to doing this and you will need to learn a few key things about search engine optimization, (SEO) before you actually do it. But this is a pretty interesting strategy. Think of the many ways you can create a steady flow of the right kinds of people to your site.
Online ebooks are fairly simple to make and you can create a considerable flow of visitors with the right bait. This is going to take a little finesse on your part. Remember that people hate to read and they like a lot of visuals. You can use embedded audio and video in your ebooks and private web pages. Take advantage of the fact that people have 1/3 of their brain dedicated to audio and visual learning. You can take this to a new height with niche focused content and material.
You can still get the attention that a typical PPC ad can bring by changing your approach. This is a powerful strategy that you can employ in your online campaign. Creating prospect funnels to your site is art form. You have to know what they might want to grab. You can make your content enticing by giving it away for free. I like to use a lead capturing device on these types of sites. In addition to getting information you will want to make sure there is an automated responder tied into this function. This alerts the customer and lets them know you are paying attention to them.
Marketing and audio
March 7, 2009 by World Publish
Filed under Marketing Tips
Putting MP3 audio files on the Internet isn’t something new or recently invented, technology, it has been making noise online for quite a number of years, but has never had been quite so popular and talked about as it is in today’s internet market. There is definitely a buzz around it today.
When I first started multimedia design seven years ago, MP3 audio files were already spread around the Internet. MP3’s popularity rose rapidly after Napster released their P2P file sharing network program in 1999.
Because the MP3 file size is much smaller then ‘MOV’, ‘WAV’ audio format, and has better sound quality, it didn’t take too long for MP3 to become a major digital audio format of Internet.
Today, it continues to dominate the Internet’s audio market, and has remained unchanged as the best choice among digital audio music formats.
Historically, there was a lack of Internet speed and the size of computer hard disks and ROM’s were relatively small and expensive. Especially MP3 files had to be converted from ‘MOV’ or ‘WAV’ file formats and the audio recording, editing hardware and software was very complicated to use, as well as very expensive and only professional studios had deep enough pockets to purchase.
Therefore, it had never been an easy tool for Internet marketers and web developers to use to their advantage. I can still remember the struggles to compress the audio files, and balancing the quality of the sound, to make it 28.8kbps modem compatible.
Very few business websites had web audio in their website, and the ones who did were only there as background music. There wasn’t any marketing purpose or strategy behind it. It was largely designers showing off their ‘advanced tricks’, trying to impress their employers, essentially an ‘e-toy’ for website designers.
Today, the Internet bandwidth is no longer a major impediment to Internet multimedia data transferring. Technology continues to evolve at lightning speed, computers now have massive capacities and the price of hardware has dramatically dropped, making it possible for web hosting company to provide a large amount of server space for website owners to store and transfer audio and video content, at an enormously low cost.
But the price of audio editing software remained relatively high, with more advanced features, but still posed a barrier to Internet marketers who intended to make audio a part of their Internet marketing.
This presented an opportunity for Internet Marketers and software developers. Together, they have worked out these issues, limiting seldom used advanced features, keeping only the most utilized, and developed a much more simple software for web audio recording.
This new web audio software and related services has been sold and used by Internet marketers and online business owners throughout the past few years and the results are quite convincing.
Some have claimed their sales conversion rate to have increased by 40) just by adding the audio sales litter on their web page. Can this be true? I will discuss this in more depth in another issue, but absolutely, web audio and video added a new ‘depth’, a new dimension to Internet marketing. It is mainly used for audio newsletters, web audio sales letters, audio testimonials, recorded tele-seminars, raining materials and more.
It is a very simple piece of software. If you know how to talk, and how to click, you can record your message and put it online. No experiences or technical know-how necessary, no special equipment needed, except a microphone connected to your computer.
I still use the advanced Pro version audio/video production software for my complicated projects, but I like to use this small, and feature-focused software for the smaller single task projects, because of the simplicity and the time saving. And the price of the software is so cheep!
For those who don’t have a computer, can’t figure out how to plug in the microphone into their computer, or are too lazy to do so, some marketers have even designed a telephone system for recording audio files for them.
You simply pick up phone, dial their number, record your message on their system, and they will deliver your audio file to your website. But you have to pay a monthly fee for your laziness, and you still have to pick up your phone and dial the number.
Some dedicated web hosting companies, such as the one I use, ThirdSphere, also jumped onto this new trend, including related features in their service package to gain sales. It provides Flash Audio Generator, Flash Video Generator software, and helps web designers to convert their pre-recorded audio and video file to a lightweight FLV file to be put online.
As a new highly effective Internet marketing method, streaming web audio and video will continue to grow in the Internet marketing realm and continue to grasp at Internet marketers and visitors’ attention for a number of yeas, until the day when all sites on Internet have a voice and talk to us.
Internet Marketing and Web 2.0
March 7, 2009 by World Publish
Filed under Internet Marketing
If you’ve ever been involved in a small business, or possibly even a home-based business then you’ve most likely hit the brick wall, just as many people do. No, I’m not talking about start up capital, or operating expenses, because starting a home business is actually one of the most affordable ways for the average person to break into the world of business, and break out of the world of 9 to 5 slavery.
The brick wall that I’m referring to is that of creating exposure for your products and services, and generating traffic for your web sites, presentations, and business briefings. In fact, one can very quickly find themselves pulling out their hair with shear frustration and confusion.
What once was a world of duplication, manipulation, and old school marketing, has in a matter of a few short years been swept aside by those on the cutting edge of the Internet landscape. The cutting edge of what has become the world of web 2.0. Unfortunately, despite the trends, most people really do not know what web 2.0 really is.
Of course, it’s cutting edge, it’s now, it’s happening, but are you using it?
Don’t get me wrong, web 2.0 Internet Marketing is not rocket science, but you do need to be armed with the basics. Just putting a few video clips on your site, or tossing up an audio file or two that people can access or download does not make your site a web 2.0 experience. In fact this has been done for years, but what does make it web 2.0?
Here are a few things to consider before jumping head long into the world of web 2.0 Internet Marketing, and possibly a few suggestions that may make your transition into this world a bit easier.
Architecture of Participation
The first element of a well-designed web 2.0 experience is something called the Architecture of Participation. You might also hear things like RIA (Rich Internet Applications), or even SOA (Service Oriented Applications).
Despite the use of fancy buzzwords, this simply refers to the user experience. Is the site pleasing to the eye, easy to use, and most importantly does the site make it possible for visitors to participate in the content of the web site?
This could best be demonstrated by taking a look at sites such as YouTube.com, EzineArticles.com, as well as social networking sites like MySpace.com. Each of these examples has a very well planned Architecture of Participation.
Mash Ups & Integration
The next element of a true web 2.0 experience is often called the mash up, or content integration. This is actually quite simple. Again, going back to sites like MySpace.com, you’ll see that participants can implement many different sources of web content. You’ll not only see video and audio, but you’ll also see blogs, comments, and networks of friends. Many sites will also integrate content from multiple sources or sites onto a single, new web site that generates fresh content on the fly, ready for eager site visitors.
Mashing multiple streams of content onto a new web site is where the term Mash Ups actually came from, which here again, is not rocket science when you determine what content your visitors might like to see, hear, or read. It’s simply a matter of pulling the appropriate content and mashing it up into one convenient place.
Social Networking
Finally, social networking is a big part of web 2.0. Of course, it’s deeply routed in the Architecture of Participation, and it almost always implements the mash up to create unique content, but the unique factor in social networking is that it’s designed to bring like minded people together.
Networking is the key to building successful long-term business relationships, but if you’ve ever hit your friends and family up with a business opportunity, you’ve probably discovered that they’re not always as like-minded as you might have originally hoped.
Tapping into such social networks can put you, and your business or opportunity in front of literally millions of potential prospects and future business partners, and because you are networking with like-minded people, you’re not forced to go old school when it comes to pitching your opportunity or product.
Over all, web 2.0 is a major departure in traditional marketing, and is light years beyond the days of mass mailing and classified ad submission. It is a whole new mindset in terms of building relationships, by simply rethinking the design process of your next web site, and oh yeah, the best part is that web 2.0 will cost you absolutely nothing to implement into your business.
Basically, the key to web 2.0 Internet Marketing is in the user experience. Gone are the days of sit and stare web sites. With a little creativity, and a touch of web 2.0, it’s now possible to turn a one way experience into a two way stream of communication, which is the key to any business success.
