PPC Advertising - What is pay per click?
April 29, 2009 by World Publish
Filed under Pay Per Click
PPC Advertising - What is pay per click?
Pay Per Click (PPC) advertising is a way of advertising through search engines. An advertiser pays for each click that sends a visitor to the advertiser’s web page. The PPC search engine offers top positions among the sponsored search engine listings for the particular keywords or phrases you choose.
The idea behind PPC bidding is such that you buy/bid on keywords that are relevant to your product or service. The highest bidder gets placed at the top of the sponsored search results, the second highest bidder gets the next listing and so on. Every time someone clicks through to your website, you pay the amount that you bid on that particular keyword.
How it can increase traffic, leads, and sales?
-Pre-Qualified Traffic
Bidding on keywords that pertain to your product or service, actually pre-qualifies the people that visit your website. You determine how much you are willing to pay/bid for each click and you only pay when someone clicks through to and visits your website. This suggests that PPC search engines can cheaply lead qualified visitors to your website.
-Instant Exposure, Immediate Profits
Generally, it takes search engines weeks and sometimes months to put up your website. If it is difficult to get to your website via search engines or if you would like to get the fastest results from the search engines, then PPC is the most efficient and cost-effective option.
Most PPC search engines will have your website live within a couple of hours, which means that the your site traffic and sales increase immediately.
-Consistent Top Listings
PPC is the classic method of getting your website at top of sponsored search results for free. All you have to do is choose keywords that are related to your website and place them within your web pages.
As easy as this sounds, for an average webmaster this is usually a quite daunting and arduous task without any guarantee on the success.
It takes a watchful eye and quite a bit of maintenance. PPC with Cherryone Web Design http://www.cherryoneweb.com enables you to focus on operating your core business while we manage and optimize your online advertising campaign. We have the ability to monitor and maintain your advertisements’ stats 24 hours a day, to ensure its effectiveness and cost efficiency.
Finding a product to sell
April 29, 2009 by World Publish
Filed under Pay Per Click
Finding Your Product - by Howies Apprentice 3
Finding products to promote is easier than it looks. You only need to pay attention to what people are telling you. There are different places to find the movers and shakers of the moment. Amazon, in particular, provides you with very valuable information in Amazon Best Sellers. Start by choosing one affiliate product to promote. Do some research for items that are HOT right now (sell what people are buying’!) Let’s go after the TOYS market. It’s a classic and recession proof market. When you arrive on the Bestsellers page, scroll down and you will see in the left sidebar the word Toys, click on it.
You will be in the Best Selling Toys section of Amazon. Here you are faced with your first business decision: what product are you going to promote? If you stay in the top five on the list, you usually can’t go wrong. If you follow this section over time like I do, you will see how it changes: • Some are long time favorites jumping from one place to another, but staying in the top 10. Some are hot trends that appear and cool down fast. Some new releases will become favorites and stay viable over time. These are great catches! This additional knowledge gained over time shapes your choices, of course. I will assume here that you don’t have that knowledge: so what parameters do you use to make your choice? There are three main parameters to go after when you don’t know anything else: Price – Mid range to high (As rule of the thumb, don’t sell cheap stuff, there is not enough profit margin). Customer satisfaction (the more stars the better). Time in the market (New releases will be easier to rank; they might fade out fast though). To make up your mind, you will have to analyze each product and sketch a list of pros and cons. Look at the product description and customer reviews to build your list.
When you know what sells, you can start your ppc campaigns with more confidence.
